Equate’s RMDY
︎︎︎packaging design
RMDY is the sustainable OTC (over-the-counter) medicine product line from Equate, Walmart’s private-label brand.
Since many of the unrecyclable plastic wastes come from packaging, specifically small pieces of plastic like pill bottles and caps, I see a need to find a sustainable packaging solution for OTC drugs. The material used in this repackaging project is paper and 100% recyclable, and it has a child safety lock cap. The dieline is inspired by the Prescription Paper Pill Bottle by TOM.
My design concept is inspired by the handwritten prescriptions by doctors, and I want to bring in a professional yet analog style to personalize OTC drugs. The name “RMDY” is also inspired by prescription writing, where doctors often use abbreviations for medical terms and phrases.
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The extended flap of the cap locks into the openings on the sides of the bottle. The bottle can be squeezed, which releases the cap to open
