An exploration of creative coding as the media of a brand identity design, implemented in the visual system, advertising, environmental graphics, and web design.
︎︎︎generative identity
︎︎︎environmental graphics
A hypothetical music event at Nxt Museum that explores physical experience with a sound-reactive visual language and an interactive projection.
︎︎︎generative identity
︎︎︎experience design
Relm is West Elm’s hospitality branch that turns showrooms into a space to live in. This is a branding project that expands on the retail experience through visual language and environmental graphics.
︎︎︎brand identity
︎︎︎environmental graphics
︎︎︎web design
︎︎︎editorial design
A flexible shape-based brand identity that helps reposition Santa Barbara Zoo to reach a wider range of audience groups.
︎︎︎brand identity
︎︎︎brand strategy
︎︎︎web design
The sustainable packaging solution of Over the Counter drugs for Walmart’s private label brand, Equate.
︎︎︎sustainable packaging
A book that raises awareness of the current aging population trend in China
︎︎︎book design
