Lillian Zhang is a Los Angeles-based graphic designer specializing in brand identity and physical experience design
︎︎︎generative identity
︎︎︎environmental graphics
︎︎︎generative identity
︎︎︎experience design
︎︎︎brand identity
︎︎︎environmental graphics
︎︎︎web design
︎︎︎editorial design
︎︎︎brand identity
︎︎︎brand strategy
︎︎︎web design
The sustainable packaging solution of Over the Counter drugs for Walmart’s private label brand, Equate.
︎︎︎sustainable packaging
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A book that raises awareness of the current aging population trend in China
︎︎︎book design
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Lillian Zhang Graphic Designer
An exploration of creative coding as the media of a brand identity design, implemented in the visual system, advertising, environmental graphics, and web design.
︎︎︎generative identity
︎︎︎environmental graphics
A hypothetical music event at Nxt Museum that explores physical experience with a sound-reactive visual language and an interactive projection.
︎︎︎generative identity
︎︎︎experience design
Relm is West Elm’s hospitality branch that turns showrooms into a space to live in. This is a branding project that expands on the retail experience through visual language and environmental graphics.
︎︎︎brand identity
︎︎︎environmental graphics
︎︎︎web design
︎︎︎editorial design
A flexible shape-based brand identity that helps reposition Santa Barbara Zoo to reach a wider range of audience groups.
︎︎︎brand identity
︎︎︎brand strategy
︎︎︎web design
The sustainable packaging solution of Over the Counter drugs for Walmart’s private label brand, Equate.
︎︎︎sustainable packaging
A book that raises awareness of the current aging population trend in China
︎︎︎book design
